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[picture in document]
This is an example of a relatively insignificant printing job, a small size business letterhead. There are probably thousands of similar small jobs - business cards, letterheads, etc. - we've not been able to take stock yet.
Although there are so many similar typesettings, each still has significance. In style, there are probably groupings of similar layouts and typefaces. Each printer may have had their own preferences. And in content, the work archived in this Museum reflects the thousands of individual small businesses who were served by the printers represented in the collection.
The job is shown upside down as this is the normal way to read typeset matter. The top two lines are set in a script typeface on the Ludlow system. The rest are set on the Linotype system.
Note the telephone number commencing with BM. In Australia until around 1960, automatic telephone numbers were quoted with an alphabetic prefix of one or two letters. These were converted to numbers by seeing the letters on the dial-plate adjacent to each finger hole. Note also the date line.
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